All of us—healthcare providers and payers, pharmaceutical companies, business leaders, nonprofits, associations, government, and entire communities—experience the economic and social impact of disparities in health outcomes. Today, the market is flooded with investments and technologies designed to eliminate these inequalities. Some of our greatest thinkers, researchers, and policy makers are focused on improving health outcomes. Yet collectively, the investments, technologies, and ideas are not bridging the gaps. As a result, the costs of poor health outcomes continue to burden all of us.
BrandWeavers® for Health is an integrated healthcare consulting firm dedicated to innovating the communications process, ensuring that messages and interactions add up to greater understanding, more efficient processes, greater compliance, and better outcomes.
For healthcare providers, our approach identifies and analyzes existing disconnects by mapping out the highly complex patient journey. We identify the opportunities where the patient experience is inhibiting results—whether patient satisfaction, reduced readmissions rates or budget. We then work with our client partners to develop the connective communications solutions to improve outcomes and maximize clients’ investments.
For communities charged with developing and executing major public awareness programs to address issues like the opioid epidemic, obesity or diabetes, we work with appropriate medical and policy experts to design and implement campaigns that address social determinants and ensure connective communications.
For businesses serving this complex system, we help raise awareness and demonstrate your value proposition to key stakeholders, positively impacting your bottom line.
We create integrated, innovative communications strategies, customized for each client, that build the understanding and connectivity that are missing in today’s evolving healthcare marketplace. Our plan for you may include a number of the following services, based on your unique needs:
We understand and map empathic pathways of understanding among specific populations. By designing the roadmap and delivering the right messages to the right audiences at the right time, we get results for our clients.
With the shift to value-based care, branding is a top priority for healthcare organizations, key to consumer engagement, patient experience and your internal culture. We help create or optimize your brand based on data about your customers, strategic opportunities to gain market share, community health needs and perception.
Difficult to create, but often easily damaged, reputation is the heart of your brand. We can help you build and protect your reputation through good times and bad. Our proprietary web-reputation module allows direct real time feedback and ratings from patients, allowing quick response and triage, if needed.
From designing and building apps to social media, digital engagement opens broad new opportunities. We use digital platforms to help you reach and engage your constituents and the community.
Engaging key stakeholders—patients, physicians, policymakers and employees—means establishing ongoing communications. We’ll help create engagement programs that pave the way for continuous improvement, and remain relevant even in challenging environments.
We provide targeted, behavior-driven communication campaigns that change how people think about their health. We look at physiological health, social determinants and cultural factors that influence choices, and create programs using multiple channels, including logic-based text messaging.
Fulfilling your organization’s purpose and demonstrating your identity and deeply-held values can strengthen engagement with stakeholders. We can help develop new, or bring together existing CSR initiatives across the company in a cohesive program.
Thought leadership initiatives can elevate awareness, demonstrating understanding and front line involvement. We help draw out and craft authentic messaging that positions the expertise of your leaders or your enterprise.
Visual communications close the gap between brain and heart with authentic, relevant messages, in print, audio, video or a virtual experience. Our team uses the power of storytelling to inspire the desired action.
Our strategies protect, manage and foster relationships with your key stakeholders, telling your story in a way that builds trust and influence. Using paid, owned and earned media, we align every strategy with your business objectives.
We are a seasoned team of global healthcare communicators, supported by behavioral experts, data-driven professionals, physicians, and technology leaders.