All of us—healthcare providers and payers, pharmaceutical companies, business leaders, nonprofits, associations, government, and entire communities—experience the economic and social impact of disparities in health outcomes. Today, the market is flooded with investments and technologies designed to eliminate these inequalities. Some of our greatest thinkers, researchers, and policy makers are focused on improving health outcomes. Yet collectively, the investments, technologies, and ideas are not bridging the gaps. As a result, the costs of poor health outcomes continue to burden all of us.
BrandWeavers® for Health is an integrated healthcare consulting firm dedicated to innovating the communications process, ensuring that messages and interactions add up to greater understanding, more efficient processes, greater compliance, and better outcomes.
For healthcare providers, our approach identifies and analyzes existing disconnects by mapping out the highly complex patient journey. We identify the opportunities where the patient experience is inhibiting results—whether patient satisfaction, reduced readmissions rates or budget. We then work with our client partners to develop the connective communications solutions to improve outcomes and maximize clients’ investments.
For communities charged with developing and executing major public awareness programs to address issues like the opioid epidemic, obesity or diabetes, we work with appropriate medical and policy experts to design and implement campaigns that address social determinants and ensure connective communications.
For businesses serving this complex system, we help raise awareness and demonstrate your value proposition to key stakeholders, positively impacting your bottom line.
We create integrated, innovative communications strategies, customized for each client, that build the understanding and connectivity that are missing in today’s evolving healthcare marketplace. Our plan for you may include a number of the following services, based on your unique needs:
We understand and map empathic pathways of understanding among specific populations. By designing the roadmap and delivering the right messages to the right audiences at the right time, we get results for our clients.
With the shift to value-based care, branding is a top priority for healthcare organizations, key to consumer engagement, patient experience and your internal culture. We help create or optimize your brand based on data about your customers, strategic opportunities to gain market share, community health needs and perception.
Difficult to create, but often easily damaged, reputation is the heart of your brand. We can help you build and protect your reputation through good times and bad. Our proprietary web-reputation module allows direct real time feedback and ratings from patients, allowing quick response and triage, if needed.
From designing and building apps to social media, digital engagement opens broad new opportunities. We use digital platforms to help you reach and engage your constituents and the community.
Engaging key stakeholders—patients, physicians, policymakers and employees—means establishing ongoing communications. We’ll help create engagement programs that pave the way for continuous improvement, and remain relevant even in challenging environments.
We provide targeted, behavior-driven communication campaigns that change how people think about their health. We look at physiological health, social determinants and cultural factors that influence choices, and create programs using multiple channels, including logic-based text messaging.
Fulfilling your organization’s purpose and demonstrating your identity and deeply-held values can strengthen engagement with stakeholders. We can help develop new, or bring together existing CSR initiatives across the company in a cohesive program.
Thought leadership initiatives can elevate awareness, demonstrating understanding and front line involvement. We help draw out and craft authentic messaging that positions the expertise of your leaders or your enterprise.
Visual communications close the gap between brain and heart with authentic, relevant messages, in print, audio, video or a virtual experience. Our team uses the power of storytelling to inspire the desired action.
Our strategies protect, manage and foster relationships with your key stakeholders, telling your story in a way that builds trust and influence. Using paid, owned and earned media, we align every strategy with your business objectives.
We are a seasoned team of global healthcare communicators, supported by behavioral experts, data-driven professionals, physicians, and technology leaders.
Building brands and developing targeted strategies to impact and inspire behavioral change is my sweet spot. Utilizing meaningful communication strategies coupled with technology, I have been successful in helping clients see results. Working with healthcare and nonprofit leaders, my work has helped reduce hospital ER visits, save physicians’ time and money, build brand equity, improve patient compliance, raise awareness around important health issues, and impact lives for children, veterans, and adults with disabilities.
Leading teams focused on creating and executing strategic communications plans that drive business objectives is at the center of what we do at BrandWeavers for Health. It’s also been at the heart of the industry-leading and award-winning traditional and digital engagement initiatives that have helped my companies and clients thrive and grow. Proactive reputation management, employee engagement, thought leadership and investor relations for companies including Cardinal Health, L Brands and Wendy’s.
I’ve been in the healthcare industry for over 20 years. I have a deep working knowledge of physician recruitment, medical practice mergers/acquisitions, hospital consolidation, service line development, ACO/network development and strategic planning.
I am committed to bringing clarity and understanding to information and experience design from initial business strategy, through defining information architecture and communication frameworks, and designing and delivering motivating end-user experiences. For more than 25 years, I’ve lead successful digital strategy and design that has helped leading global companies navigate complex products, processes, company structure and audiences.